Daily Transmission #29: Roof Gnomes

Roof Gnomes
By Dan Bergstein

I’m not supposed to tell you this, but I think you should know — there are three gnomes living on your roof. They are Roof Gnomes.

I use the word “gnome” but they look nothing like storybook gnomes who wear red pointy caps and have white beards. Roof gnomes wear green caps, first of all. They don’t usually have beards. And they are quicker and more nimble than typical gnomes. They also have longer fingers and toes, which is how they stay balanced on roofs. They are very good at balancing.

Roof gnomes aren’t even their true name. In olden times, they were called Himps. And before roofs were invented, Himps lived in trees. Himps must live as high as possible because if a Himp touches the ground, there is a loud SNAP and the Himp disappears forever.

That’s the rule of Himps. They cannot touch the ground. Continue reading

Daily Transmission #28: Can We Be Friends?

Before you are allowed to be my friend and enter my home, you must fill out the following questionnaire. Access to my friendship and home will be based on your answers. (Please click images below to enlarge.)

 

After filling out the form, please provide me with your Twitter and Facebook passwords, photographic evidence that you were not anywhere near my goldfish when it died, a poem about how your ancestors were terrible, 78 forms of I.D. each signed by a famous celebrity, a flattering pen and ink drawing of me, and one bald eagle egg that’s ready to hatch.

Once all documents have been verified and you passed the exam, travel to the obstacle course for the physical portion of the friendship test. (You may want to stretch and get a pair of goggles.)

Daily Transmission #18: Creating the Perfect YouTube Video


Date: 1/18/2017, 10:30 a.m.
Location: Conference Room 207
Meeting Agenda: Crafting the Perfect YouTube Video

In Attendance:
Mark Loogus – CEO, VizTech Pool Furniture
Tina McCork – VP Digital Marketing
Linus Roth – VP Branding and Petroleum Engineering
Francesca Albers – Director of Content
Simon Paulson – Content Director
Doug – Millennial Intern

MARK LOOGUS: Should we get this meeting started?

TINA MCCORK: Great. Yes. Over the past nine months we have monitored every video on YouTube. All of them. We watched all of them. And we tracked the analytics of each video using illegal software developed by a mysterious organization with an address in Sri Lanka. Simon, would you care to speak to that?

SIMON PAULSON: No. Not really. It’s all pretty…iffy. The takeaway is that we have mountains of data. From this data, we should be able to create a perfect YouTube video, one that will connect with every person in the world.

MARK: I like that. I like the sound of that. That’s a good angle. Every person, huh? Walk me through the video pitch. What will our video look like?

FRANCESCA ALBERS: Let’s start with the cover image of the video — the still that will appear as a thumbnail on YouTube’s main page. The data indicates this is important. Right now, we’re playing around with the idea of a sexy woman standing in a scene from The Shawshank Redemption.

MARK: Shawshank?

SIMON: It tracks well, sir. Trust us.

MARK: Go on.

SIMON: In this cover image, there will be a red arrow pointing at the woman’s elbow. And there will be a red circle around the character Andy’s wrist.

MARK: Why?

FRANCESA: Doesn’t matter. When people see red arrows and circles, and they can’t tell what the indicators mean, they will click the video to learn what these arrows and circles are all about. But we never mention the arrow or circle in the video. They just exist outside of the narrative…like phantoms. It’s best not to think about them. Continue reading

Daily Transmission #15: The Daisy That Rose

The Daisy That Rose
By Dan Bergstein

Next to the rumbling highway
In the wild grasses and weeds
A small purple flower
Talked to her small purple seeds

“You will one day be planted
And then slowly you’ll grow
But listen my children
There are things yet to know”

“You can grow to the left
You can grow to the right
You can grow ziggy and zaggy
Or grow only at night”

“I won’t tell how
Or yell if you’re wrong
But let me just tell you
Of Daisy Susan, the strong” Continue reading

Daily Transmission #13: Dan’s 100 Writing Rules (24-1)

Continued from yesterday.

24. Try writing longhand. And then you’ll realize what a crap-show that is when your hand cramps up and everything is slow and AGH! Go back to electric wording. It’s better.

23. Writing about gadgets and tech is harder than you think.

22. Don’t brag about seeing a movie early. That doesn’t suddenly make you King of Entertainment.

21. How much have your written today? If the answer is less than 1,000 words, you’re not trying. Writing is work. Take it seriously. Get to it!

20. Try your best to never begin a headline with “Here.”

19. Even terrible websites and magazines are staffed by smart, creative people. They know how crappy their product is and are doing the best they can. Continue reading

Daily Transmission #12: Dan’s 100 Writing Rules (49-25)

49. Before you begin writing for the day, clap your hands together and say, “Let’s make some magic!” Then knock over a lamp.

48. The less you use parentheticals, the more effective they are. (This is a waste of them, and now when I use them later, it won’t reach maximum wonderfulness.)

47. Cormac McCarthy was given a free pass to omit standard punctuation in his novels.
There was a secret ceremony and he got a special sash. You are not Cormac McCarthy. You should use standard punctuation.

46. To combat writer’s block, be a big baby about it and tell your Twitter followers, “Ugh. Terrible day. I don’t even want to talk about it. Please RT.”

45. You are trying to connect with readers. Never forget this. If you simply want to express your thoughts, write them in a diary. The goal of a professional writer is to share their work with the reader. Look at your work from he reader’s perspective. What do they want? Compare that to what you are offering them. This isn’t about you! Continue reading

Daily Transmission #11: Dan’s 100 Writing Rules (74-50)

Continued from yesteday.

74. When asked what you do, say, “I am a writer.” Never, ever say, “I am a content creator.” It’s bad enough you tell people you’re a writer. Don’t make it worse.

73. Typos are not the worst thing. Clutch your pearls, but it’s true. Ideas are more valuable than correct spelling and grammar. As an editor, I accepted a story with great ideas and poor grammar long before I accepted a story with mediocre ideas and correct grammar. Don’t get hung up on grammar and spelling.

72. Don’t correct a person’s spelling and grammar unless you are that person’s editor. Otherwise it’s rude. You don’t tell a stranger, “That hat is ugly. That is the wrong hat. Change your hat or else your face does not matter to the world.”

71. Sometimes people use the word “literally” literally to make a point. It’s an exaggeration. It’s okay to do that.

Example:
“After the kiss, Gretchen literally died.”

I am using the word to suggest that the reaction is so extreme it transcends figurative expression. I know what I’m doing. It’s called art, piss hole! Back off!

70. Use “piss hole” as a derogatory term. It’s gross and mean yet does not carry with it the social weight of gender modifiers or sexual preferences. It’s just a yucky, funny thing to call someone. Continue reading

Daily Transmission #10: Dan’s 100 Writing Rules (100 – 75)

I’m a writer. Here are my rules for writing. (All of which can be bent or broken.)

100. Never use, “I feel.” This should be obvious. If you’re writing an opinion, then of course it’s how you feel. Stop being so precious about it. This applies to professional writing, but also everyday conversation and social media. Your thoughts are stronger without the feels.

Example:
I feel we should stop launching dogs into space.

We should stop launching dogs into space.

99. Use your third idea. Throw out your first idea because it’s probably an idea everyone has had. Your second idea will be a desperate attempt at originality, and will suffer from your desperation. But the third idea? That’s gold! [This applies to all manner of creativity, from writing headlines to painting murals.]

98. “In conclusion…” is for B- high school presentations. If you use it in your adult, big-boy wording you are not getting a TED Talk.

97. Don’t make friends read your work. My best friends in real life have never read anything I’ve written. I like it that way.

96. Don’t worry about what your family thinks.

95. Make a website. This is a great way to share your work, but it will also teach you about online formatting and presentation, required skills for digital writers.

94. Never, ever steal. Do not steal words, images or even headlines. Make your own. You’re a creative person — do the work! I have no sympathy for plagiarizers or image thieves. Continue reading

Daily Transmission #9: Another Online Opinion About “La La Land”

La La Land is a fun movie. The 8,000 online articles and Tweets about the movie and “the return of musicals” and how “the country really needs this right now” are not so fun. Shut up. Stop talking about this movie as if it’s Hamilton 2. Why are so many people falling over themselves to praise La La Land?

It’s just a fun movie. There were many fun movies this year. There are many fun musicals in the universe. Why is this one placed on such a high pedestal? And remember — I liked the movie. It’s not a bad movie. It’s a fun movie.

I would have enjoyed La La Land even more if I didn’t go into the theater expecting the most amazing piece of cinema since Edison first captured moving images with chemicals. There’s a level of hype around La La Land that is impossible to live up to. It seems movie bloggers and critics want La La Land to be a perfect, amazing thing and hope to make it so by will and word count alone.

La La Land is not the greatest artistic achievement of the new millennia. It is a good, fun movie. I’m glad I saw it. I might see it again in a few years.

But come on…it’s not like this is Jesus Christ Superstar. JCS was a movie worthy of hype. JCS is a pop-art masterpiece. JCS is my favorite movie musical.

In Middle School, my summer job was mowing lawns — or rather, mowing lawn. I mowed one lawn. It was the lawn of a family friend who took pity on my lack of employment and offered me $20 a week to mow the lawn. To pass the time (because how could a Middle School kid ever get anything done without rockin’ tunes?) I would listen to rockin’ tunes on my budget walkman at max volume while mowing the lawn. This was before I had a CD walkman and in a decade when “iPod” was how toddlers asked to use the bathroom, so I could only listen to cassettes. The Jesus Christ Superstar soundtrack (film soundtrack, not Broadway) was in my walkman for most of the summer. I had it memorized. I wore the tape out. I loved it. I still love it. I still know most of the words.

If you haven’t seen the movie/stage show Jesus Christ Superstar, here’s the best way I can describe it: Hippies out hippy themselves with their hippiness.

It’s goofy and corny. The acting is over-the-top terrible and the songs sound like they were written by theater kids who stayed after rehearsal to mess around with the piano until their parents pick them up. The anachronistic use of modern weapons and clothes is so forced it hurts the brain. And the “twist” ending is laughable. But it works. It all works so well! It works much better than it should!

It’s a movie of its time. And that’s okay.

No one would make a Jesus Christ Superstar movie today, or if they did, it would be too bland and boring, without any of the heart or sincerity of the 1973 film. They’d get Armie Hammer to play Jesus and Olivia Munn to play Mary Magdalene. Terrence Howard would turn the soulful, complicated Judas into a stale loaf of a character. Seth Rogen would be added as a disciple for unneeded comic relief. There would be big budget special effects and soft makeup that would hide the sweat and grit on the faces of the actors. And a new song and scene set in China would be added to get those precious Chinese movie dollars. It would be too safe.

The 1973 movie was not nominated for best picture (though a few actors received Golden Globe noms). It did not light the world on fire with its box office take of $24 million. It’s remembered more for being controversial (Jesus…singing?!?) than for its music or staging. But it was weird and wild and unlike anything else. And it existed. It actually happened.

That’s why it’s my favorite movie musical.

La La Land is okay, too.

Daily Transmission #7: Weather Report

NEWS ANCHOR KIRK FATHOMS
…and despite the lion’s appetite, none of the astronauts were injured. Now let’s get a check on the weather from Channel 18’s Dory Milltrout. Dory, what can we expect with this storm?

DORY MILLTROUT
Thanks Kirk. We’re tracking the storm and it looks like we could be in for some significant snowfall totals. Let’s take a look at the big board.

As you can see, the storm is moving in from the west and bringing with it a lot of moisture. Now, the storm could change track, and instead of snow, we may end up with three inches of dead turtles. It all depends on how the storm tracks. The next twelve hours are critical.

The computer models for the storm can’t seem to agree on snowfall/turtle totals. In fact, one model says the storm will miss us completely, but this is the same weather model that once told us Vicky’s party was a costume party, when it was definitely not a costume party. So…that’s something to consider. Continue reading