I have a lot of great ideas. This s one them.

Dan’s Deviled Egg Bar

One Sentence Pitch:
Imagine a self-serve frozen yogurt restaurant, but instead of yogurt, out comes deviled egg filling.

Detailed Concept:
Deviled eggs are delicious, but who has the time? And you can’t simply make one deviled egg, or even two — you usually need to make at least a dozen and if you’re alone, you end up throwing three of those eggs away because you’re full.

Dan’s Deviled Egg Bar will offer customers the convenience and efficiency of single-serve deviled eggs ready whenever the egg-appetite strikes. No more wasted eggs or kitchen messes. At Dan’s Deviled Egg Bar, we do all the work…and more!

“How does it work?”

Glad you asked. Customers enter the store and order deviled eggs. The Egg-spert (customer associate) hands the customer a molded silicone tray containing as many egg halves as the customer indicated. The egg halves are empty…for now.

The Egg-spert than walks the customer to the Flavor Bar, where up to 17 varieties of egg filling can be selected via self-serve machine. Pull the handle, out comes deviled egg filling! Flavor fillings include: Plain, Spicy Nacho, Extra-Mayo, The Pennsylvanian, and Grape, along with a rotating roster of seasonal flavors such as Pumpkin Spice, Honey Ham, and Mint. There will also be daily specials, such as “Devil in a Blue Dress,” which is raspberry and “Duck and Cover” which is a duck egg covered in assorted gravy.

Customers can fill their egg halves with one or more flavors. Add a little…or a lot! It’s all the same price. (We’ll make up the difference in cost using economics.)

Filling your own deviled eggs is fun. Topping them is even better!

Customers take their filled egg halves to the “Coop” which is our name for the toppings bar. Here, customers select from topping such as chopped onion, paprika, grapefruit zest, more mayonnaise, dried apple, honey-roasted raisins, pretzel salt, sriracha, bacon bits, Fruity Pebbles, ice water, oregano, 10-cheese blend, or figs. Of course, we’ll also offer a variety of candy pieces for those making dessert eggs. And yes, there will be sauces and gravies such as chicken gravy and both hot and cold fudge!

Toppings are free! (Though there will be an upcharge if customers choose crab meat or Marshmallow Peep.)

Each deviled egg costs $4. Every 13th egg is free if you have a punch card. If you don’t have a punch card, the 13th egg costs a little extra. (As part of our unique marketing program to push punch card participation.)

The combo meal deal includes a medium drink and side of dippers (tiny crackers in the shape of spoons).

Add-Ons:
Along with Dan’s Deviled Eggs, we will also offer fountain sodas, coffee, tea, bottled water and Egg Shakes (whipped egg plus whole milk blended to desired consistency). For those with egg allergies, we will provide gluten-free “potat-eggs” which are raw potatoes carved to look like egg halves. Fill ‘em up just as you would one of our regular eggs!

Marketing Campaign:
The ad slogan will be, “Don’t just picnic…Pick Dan! At Dan’s Deviled Egg Bar, it’s always summer!” And the commercial will star a reunited cast of Cheers to really play to the nostalgia crowd.

The Future:
We’ll expand into other so-called picnic foods like tepid macaroni salad and warm fruit salad.

Don’t Drop This Egg-pportunity
This idea is 100% solid. However, I am not currently financially able to turn this into a reality. As such, you can buy this idea from me for $100,000 and free eggs whenever I want. Email me for more details. (Real offers only!)

Idea Copyright Dan Bergstein 2017